brand messaging
brand messaging
Annual Report
In October 2007 on the eve of its 25th anniversary, credit processor TSYS announced it would spin off from longtime parent company Synovus Financial Corp. The deal paid $600 million to Synovus shareholders and marked a new day for TSYS as it looked to flex its international muscle as a free agent. The 2007 annual report embraced that autonomy as it assured shareholders this “New Day” would be bright and full of promise.