brand messaging
brand messaging
Rebrand
Leading up to its 50th anniversary, the oldest Montessori school in the Southeast decided it needed a refresh. Together with education marketing firm EM2, DRAFT worked with the board and head of school to first decide on a new name, then roll out the announcement to the multiple groups of stakeholders in this tightly knit community. This project included strategy, extensive talking points for the varied groups, and announcement communication for the multi-month process that culminated in a successful rebrand.