Vigorous writing is concise, but it is also provocative and insightful and occasionally inciting. It is resonant, clever, significant and stunning. It has cadence. It has value.
Words are tools. They help solidify a company's place in a market, create relationships for new opportunities and overcome obstacles. When managed gracefully, there is nothing more powerful. Words are good.
How this relates to you
Your communication is your connection to the world. Your current and prospective clients read your words to determine your relevance in their realm. More than collateral material and boiler copy, corporate messaging is everything your brand aspires to be.
Press releases, speeches, ad copy, crisis communication, even tag lines—everything must underpin your company's purpose and advance your mission. Make it powerful and make it right. Be vigorous.
Draft commits to helping you do just that. In today's business world, there's no time to waste, and Draft has distinguished itself by consistently producing, with lightning speed, copy that hits the mark.